Contents
Select a page to explore the tracker results. Each page carries its own set of relevant filters, and defaults to the most recent rolling six months.
Data Screen 01
Market Dynamics
Buyer type, channel mix, lender share, product options and prevailing attitudes.
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Data Screen 02
Brand Snapshot — AIB KPIs
Ad awareness, seeker familiarity and consideration trended R6M, with AIB-vs-BOI focus.
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Data Screen 03
Equity Overview
Brand equity attribute battery: per-brand bar charts, full heatmap and AI commentary.
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Data Screen 04
Focus on Seekers
Consideration trend, property types, expectations and Familiarity-to-Preferred funnels.
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Data Screen 05
Focus on Buyers
Broker activity, claimed share, full Considered-to-Chosen funnels, NPS and buyer profile.
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Data Screen 06
Claimed Choice Drivers
What drove buyer choice (HB17) and what matters to seekers (HS13), ranked.
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Data Screen 07
Profiler
Demographic and lifestage profile of the filtered sample vs the R6M total.
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Data Screen 08
Buyer Opportunity Sizing
Share of ALL buyer applications (HB16) accounted for by each group. Static — no filters.
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Data Screen 09
Seeker Opportunity Sizing
Share of ALL seeker considerations (HS15) accounted for by each group. Static — no filters.
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