AIB

Buyer Opportunity Sizing

This reflects the share of ALL applications made by Buyers that are accounted for by each of the groups
Opinions
Data shows Rolling 6 months to date unless otherwise specified
How to read this page
Based on Home Buyers only — no filters available on this page. Each % is the share of total mortgage applications (HB16) accounted for by the group, not a count of respondents. The Δ vs Total column shows how each group over- or under-indexes in applications versus its simple share of buyers.

Kids at Home QP2 · weighted by applications

Lifestage QP2 × S3 × QP3 · weighted by applications

Gender QS3 · weighted by applications

Living Arrangement S0 · weighted by applications

Type of Buyer QHB2 · excl. "Something else" · weighted by applications

Channel QHB1 · weighted by applications

Green Loan HB29 · weighted by applications

Cashback HB28 net codes 1 or 2 = Yes · weighted by applications

Demographics Age · Social Grade · Income · Region — share of applications