AIB

Seeker Opportunity Sizing

This reflects the share of ALL consideration among seekers that is accounted for by each of the groups
Opinions
Data shows Rolling 6 months to date unless otherwise specified
How to read this page
Based on Home Seekers only — no filters available on this page. Each % is the share of total lender considerations (HS15) accounted for by the group, not a count of respondents. The Δ vs Total column shows how each group over- or under-indexes in consideration volume versus its simple share of seekers.

Kids at Home QP2 · weighted by considerations

Lifestage QP2 × S3 × QP3 · weighted by considerations

Gender QS3 · weighted by considerations

Living Arrangement S0 · weighted by considerations

Type of Seeker QHS2 · excl. "Something else" · weighted by considerations

Channel Intentions QHS1 · weighted by considerations

Green Loan Intended MS23 codes 1 or 2 = Yes · weighted by considerations

Cashback MS22 net codes 1 or 2 = Yes · weighted by considerations

Demographics Age · Social Grade · Income · Region — share of considerations